Randy Palmer
Design Junkie
Keywords: #design #creativedirector #artdirector #layout #graphic design #photography #photostyling #photoediting #design+production #trendconscious #socialmedia #creativecloud #hardworking #teamplayer #persistent #motivator #leader #alwayskind #payitforward
//SKILLS
Creative Strategy
10+ years experienced creative leader with extensive publishing expertise, delivering well-designed nationally recognized consumer and and b2b publications.
20+ years experienced trend-forward graphic designer.
//EXPERIENCE
Creative Director
Innovision Health Media
July 2010-Current Eagan, MN
Responsible for the design and production of four nationally-recognized monthly and bi-monthly lifestyle consumer magazines: Natural Solutions magazine, Alternative Medicine magazine, Eating Naturally magazine, and NS Eating Clean magazine.
Photograph and style food, consumer products, and step-by-step instructions for recipes and projects appearing in publications. Arrange editorial and cover photo shoots onsite and offsite. Select and purchase photography.
Collaborate with talent management companies for celebrity cover-photo shoots. Hire photographers, manage/rent locations, hire makeup artists for celebrity photo shoots.
Collaborate with editorial team and lead design team to design, plan, and create magazines to engage readership and promote interaction with social media.
Lead redesign and rebranding of all publications to increase readership and ad revenue. Collaborated with team to redesign websites.
Contributed to increased social media presence of Natural Solutions’ Facebook audience to 2.2 million+ from 18k in January 2014.
Create and managed website art, email campaigns, and convention collateral for corporate brands.
Creative Director
Kolls, Inc.
July 2007-September 2010 Minneapolis, MN
Lead design and production of Seasons By Rebecca, a lifestyle magazine for gardening and home-making enthusiasts.
Guided and arranged step-by-step instructional photography and styling for projects. Selected and purchased photography for use in magazine and for the web.
Redesigned magazine and website to increase ad revenue and engage readership.
Creative Director
Grace McNamara Inc.
August 2006-May 2009 St. Paul, MN
Lead design and production of b2b and consumer titles: Window Fashions magazine, Fine Furnishings International magazine, Vision magazine, and American Cake Decorating magazine.
Managed creative team and collaborated with editorial team to lead multiple redesigns of publications, websites, email campaigns.
Managed creative team and collaborated with editorial team to create trade show and convention collateral and educational materials.
Increased readership and revenue through rebranding all GMI brands.
Fine-tuned taste of design, branding, photography to suit design aesthetic of luxury designers and brands.
Graphic Designer
Grace McNamara Inc.
October 2002-August 2006 St. Paul, MN
Designed Window Fashions/Vision magazine, American Cake Decorating magazine, Fine Furnishings International magazine, Mailbox News magazine.
Created pre-press production system for GMI.
Photographed designer cakes at multiple shows and competitions for publication in American Cake Decorating magazine.
Created layouts and advertising for luxury brand designer furniture.
//SOCIAL CONSCIENCE
Founder
Backpack Project MN
December 2014-Current Minneapolis, MN
Backpack Project MN is a social-media driven, Minnesota based non-profit that provides Twin Cities area homeless youth with new backpacks, cold-weather gear, and daily-use personal care items. Backpack Project MN joins diverse individual donors and creates community bonding through the goal of collecting, organizing, and assembling backpacks with a curated list of 25+ essential items which are then donated to Youthlink MN and distributed by qualified outreach workers to youth on their way way from homeless to hopeful. Backpack Project MN has provided 1500+ backpacks to youth experiencing homelessness.
Designed and launched website, collateral, and fundraising materials.
Engaged social media audience for web-based fundraising and reaching donors.
Board Member
Website Administrator, Designer
Northern Lights Greyhound Adoption
August 2012-Current Minneapolis, MN
Northern Lights Greyhound Adoption of Minnesota is a nonprofit group of volunteers dedicated to finding responsible homes for retired racing greyhounds and educating the public about greyhounds as pets.
Designed new website, engaged social media audience for increased reach.
Create collateral, postcards, fund-raising materials, photography.
//PHILOSOPHY
Kindness, always.